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Friend of Gramicci and surfer Jodie Nelson has partnered with Emergen-C Pink, The Keep A Breast Foundation and Boarding For Breast Cancer to embark upon a historic mission – to become the first woman to paddle the grueling 39.8 miles from Avalon on the island of Catalina to Dana Point, California. On Sunday, March 28, 2010, Nelson will hope to conquer the race on a solo mission, in an effort to bring attention and raise funds for breast cancer research and awareness. The journey has only been completed by a handful of men solo, and this will be the first attempt by a woman. With a goal of raising $50,000, to benefit The Keep A Breast Foundation and Boarding For Breast Cancer, Nelson will tackle the feat, coined “Paddle With Purpose” on a Stand Up Paddleboard during Ocean Ohana’s annual Catalina Challenge.

According to Catalina Challenge Organizer Chris O’Kieffe: “There have only been three or four men to have ever tackled this feat solo. One of them was Laird Hamilton, the ‘godfather’ of stand up paddling, and the other, Jared Vargas whom paddled the race in 2009, beating relay teams that had three to four men per team. But it’s very uncommon for people to tackle this race solo.”

Nelson, co-founder of The SUP Spot not to mention an accomplished surfer, commentator and highly respected ambassador of the sport, is undertaking this deed to raise money for research and awareness of breast cancer, a disease that has affected people close to her. Her mother is a breast cancer survivor, her aunt is a cancer survivor and one of her dearest friends is currently battling breast cancer. The event typically sees teams of two-four members race on Single and Double Outriggers or Surfskis, as well as Stand Up Surfboards and Paddleboards. In addition to the punishing distance, the past few years have also produced challenging conditions for the competitors.

“I’m tired of sitting around, feeling like there is nothing I can do,” says Nelson. “I know that paddling almost 40 miles isn’t going to heal my friend or cure cancer, but I know that I can make a stand against this terrible disease that affects so many people. And I am determined to raise money towards research, education, and prevention!”

The partnership between Paddle with Purpose and Emergen-C Pink came easy with Pink’s commitment to making a difference. “Pink is about power, strength, and energy in so many ways and Jodie Nelson’s journey embodies healthy choices for today and hope for tomorrow,” says Emergen-C Brand Manager, Meghann Seidner. “Since the inception of Emergen-C Pink, a portion of all sales is donated to fund breast cancer awareness, research and prevention efforts with over $200,000 so far donated to The Keep A Breast Foundation.

Nelson completed the Catalina Challenge race in 2009 as a relay with another woman. “Last year's race was the most physically and mentally grueling thing I have ever done in my life,” says Nelson. “This year I have been training using Emergen-C Pink which offers an electrolyte boost, which is the perfect companion for an endurance mission like this.”

She continues: “I’m setting out to do something that is, for me, super intimidating, unknown, and something that I have a good chance of failing at. But that doesn’t mean that I shouldn’t do it! This isn’t about me. People battling cancer go through similar feelings that are magnified to a much grander scale. They are battling a life threatening disease that is intimidating and unknown to them.”

Proceeds from Nelson’s “Paddle With Purpose” will go to leading breast cancer organizations The Keep A Breast Foundation and Boarding For Breast Cancer.

To donate, visit: firstgiving.com/paddlewithpurpose and to track her epic journey visit paddlewithpurpose.com

About Jodie Nelson Jodie Nelson gracefully walks the line between accomplished competitor and soul surfer. Her natural charisma, athleticism and commitment to surfing have made her one of the sport's best and most highly respected ambassadors. She has received praise for her on-camera hosting at the X Games, Fuel TV, and numerous webcasts, and has appeared on the pages of such magazines as Elle, Lucky, CosmoGIRL!, Seventeen and Jane. Jodie and a business partner recently started a company called The SUP Spot, which focuses on all things Stand Up Paddling. In addition to her surfing, Jodie is an accomplished photographer, an avid traveler and loves playing guitar and songwriting. She currently resides in San Clemente, California.

About The Keep A Breast Foundation (KAB) The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. keep-a-breast.org

About Boarding For Breast Cancer (B4BC) Boarding For Breast Cancer is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. b4bc.org

About Alacer Corp, makers of Emergen-C® For more than 35 years, Alacer Corp., based in Foothill Ranch, California, has been an industry leader and innovator in developing, manufacturing and marketing dietary supplements and nutritionally-enhanced products that support an energetic, healthy lifestyle. It produces over 400 million packets annually of Emergen-C, which is sold in health food stores, supermarkets, drug stores, mass merchandisers and club stores nationwide. emergenc.com

Media Contacts:
Dawn Hamilton
KHPR for Boarding For Breast Cancer
dhamilton@khpublicrelations.com
310.295.1189

Kimmy McAtee
Keep A Breast Foundation
kimmy@keep-a-breast.org
619.200.7916

Jodie Nelson
The SUP Spot
info@thesupspot.com
562.754.2034

Justine Chiara
Boarding For Breast Cancer
justine@b4bc.org
310.994.4370


They are undefeated in Southern California as duo team for 12 and 24 Hour Mt Bike Racing and they are ranked 2nd in the nation. Heidi is 3x California State Champion Cross Country Rider Mario has raced the toughest international Stage Races including La Ruta in Costa Rica 4 times, Cape Epic, Trans Alps, and Trans Rockies and other endurance races in the United States. Heidi and Mario ride for team Sho-Air in Southern California and they are members of USA cycling.

In addition to his own training and working full time as a software engineer. Mario spends his available time coaching a handful of athletes for endurance races and he is often counseled for advice on many several mountain biking blogs. Mario is a competitive athlete that is always giving back be it on the trail and giving up the last of his water to a struggling rider or guiding fellow riders with online advice.

Heidi is a freelance Art Director and Photo Director whose clients include the The Los Angeles Times Magazine, Outside Magazine, Women's Health and Men's Health and Niner Bikes.

This year Heidi will also help raise awareness for the latest photo exhibit "Views from Afghanistan from Mountain2Mountain which is a foundation that creates ties between mountain communities through education, and empower individuals to become catalysts for community development at home and abroad. Heidi also lectures and attends portfolio reviews at Arts Center College Design.

http://enjoying-the-ride.blogspot.com/


Quammen founded and directs, The Tributary Fund, an organization that builds bridges between science, religious and community leaders. Her work takes her to Mongolia several times a year to coordinate Buddhist lamas and fisheries biologists. She will be traveling to southern Sudan in December to meet large mammal biologists and Dinka leaders to research project opportunities in the Sudd Swamp area. Betsy has a Master's of Science from University of Montana in Environmental Studies and is a PhD candidate at Montana State University in Religion and Environmental History. She has served on the national board of directors of the Sierra Club and worked with the Alliance for the Wild Rockies, American Wildlands, Montana State University's Center for Native American Studies, Wallace Stegner Program and many other conservation groups.
Follow her work at: www.TheTributaryfund.org


David Quammen is a freelance journalist and author who travels widely on assignment, usually to jungles, deserts, and swamps. He is a Contributing Writer for National Geographic, for whom he wrote the “Megatransect” series (2000-2001), about Mike Fay’s epic walk across Africa, and the 2004 cover story, “Was Darwin Wrong?,” which won the National Magazine Award for essays in 2005. Quammen writes occasionally also for other magazines, such as Harper’s and The New York Times Book Review. His short works have appeared in a number of anthologies, including The Best American Essays 1999 (edited by Edward Hoagland), The Best American Travel Writing 2001 (edited by Paul Theroux), The Best American Science Writing 2005 (edited by Alan Lightman), and The Best American Science and Nature Writing 2008 (edited by Jerome Groopman). He served as guest editor of The Best American Science and Nature Writing 2000.

Quammen’s books include three novels, four essay collections, and the nonfiction titles The Song of the Dodo, Monster of God, and The Reluctant Mr. Darwin. His earliest collection, Natural Acts, has lately been released in a revised and expanded edition. He’s also general editor of On the Origin of Species: The Illustrated Edition, a decorative reissuse of Charles Darwin’s great work, published in October 2008.

Quammen has received an Academy Award from the American Academy of Arts and Letters, a John Burroughs Medal for nature writing, and (three times) the National Magazine Award, among other recognitions. He presently holds the Wallace Stegner Chair of Western American Studies at Montana State University. He lives on the south side of Bozeman, Montana, with his wife Betsy Gaines (a conservationist), two large white dogs, and a low-maintenance cat named Skipper.

QUAMMEN BOOKS:
To Walk the Line (novel) Knopf, 1970
The Zolta Configuration (novel) Doubleday, 1983
Natural Acts (essays) Nick Lyons Books, 1985
The Soul of Viktor Tronko (novel) Doubleday, 1987
Blood Line (short fiction) Graywolf, 1988
The Flight of the Iguana (essays) Delacorte, 1988
The Song of the Dodo (nonfiction) Scribner, 1996
Wild Thoughts from Wild Places (essays) Scribner, 1998
The Boilerplate Rhino (essays) Scribner, 2000
Monster of God (nonfiction) W.W. Norton, 2003
The Reluctant Mr. Darwin (biography) W.W. Norton, 2006
Natural Acts (revised and expanded) W.W. Norton, 2008
On the Origin of Species: The Illustrated Edition, text by Charles Darwin (DQ as general editor) Sterling, 2008


Christopher Rutgers is the founder and executive director of Outdoor Outreach. As a competitive skier, whitewater river guide, expedition rock climber and avid surfer, Chris has spent most of his life developing a passion for the outdoors. It was this passion that helped Chris overcome his own at-risk childhood. In 1999, he founded Outdoor Outreach as a means to give at-risk and underprivileged youth the same life-changing opportunities. Drawing from his own personal experiences, Chris developed the Outdoor Outreach philosophies that have proven to be so successful working with at-risk and underprivileged youth.

As founder of Outdoor Outreach, Chris has been nationally recognized as an expert on programming for youth at-risk. He is frequently asked to speak at national conferences and symposiums, and to consult with government agencies, academic institutions and other nonprofit organizations. Chris has served as an advisor to the California Governor's Office, California State Parks and the National Park Service on developing programs for at-risk youth. In addition, Chris has won numerous local and national awards for his programs' successes. He is a past recipient of San Diego's KGTV Channel 10 Leadership Award and Newsweek magazine's "America's Best."

www.outdooroutreach.com

Anne Sherwood is a freelance photojournalist based in Bozeman, Mont. Covering stories that range from the civil war in Liberia to the bison cull in Yellowstone National Park, Sherwood has traveled to all 50 states, and more than 50 countries on six continents. Her work regularly appears in such publications as the New York Times, National Geographic Adventure, and Smithsonian.

In 2003, Sherwood was awarded a prestigious Pew Fellowship in International Journalism, sending her on a long-term assignment to South Africa. Some of her other meaningful projects have included photographing the tsunami disaster in Sri Lanka, documenting the plight of AIDS orphans in Zambia, capturing the ski industry in Western Ukraine, recording the devastation of Hurricane Mitch in Honduras, and exploring ecotourism in Panama. Though she often documents human suffering around the globe, Sherwood considers herself a chronicler of hope.

A graduate of Princeton University—where she studied with fine art photographer Emmet Gowin and majored in Public and International Affairs—Sherwood began her journalism career at the 1994 Lillehammer Olympics. Following graduate school at Ohio University’s School of Visual Communication, she shot more than 1000 assignments as a staff photographer for the Bozeman Daily Chronicle, winning numerous National Press Photographer Association accolades, Society of Professional Journalists awards, and a coveted spot in two years of the Communication Arts Photo Annual. She devoted herself fulltime to her freelance career in 2000.

Although she’s never been known to turn down a plane ticket, Sherwood finds as much inspiration in her backyard as she does on the other side of the planet. Some of her favorite experiences while on assignment in the West have been pedaling her way across the big sky state on her bicycle; surviving an encounter with a charging herd of wild bison; and making telemark turns at the state’s only Native American owned ski hill.

www.annesherwood.com

Mills considers himself the luckiest guy in the world. In a career that now spans 20 years he’s managed to earn a living in pursuit of his love of the outdoors. Starting out working retail and then as an independent sales representative for a number of gear companies, James now works as a freelance journalist and independent media producer telling stories about the business and culture of outdoor recreation.

Known in the industry as The Outdoor Professional, James writes stories for a few national and regional publications. He also produces audio stories for Internet and radio. His latest feature is a new series of podcasts called The Joy Trip Project. Using ambient sound and popular music James weaves together a variety of stories on outdoor adventure, environmental conservation and practices of sustainable living.


We have been educated our entire lives about the difficulties our people and our world face. Challenges stand before us that seem impossible to surmount. What are we to do with all of this knowledge? My mission, through my photography, exploration, and lecturing is to move people to take action, to inspire people to stand up in the face of overwhelming challenges and accomplish together what we cannot accomplish alone. To inspire is key, because without it who will stand up first? I take photos to show people how I see the world, in all of its beauty, and in it’s many different faces. I use the profits from my fashion and advertising photography to fund my conservation projects around the world, and to supplement the grants and donations received from those who share my desire to preserve what we have. As humans we are not the owners of this planet, the planet is not ours to do with as we will. We are not destroying the planet, we are destroying our ability to survive on it. Earth will be here long after we are gone.

Ben Horton is the first recipient of the National Geographic Young Explorers grant for work he's done involving Shark Poaching in Cocos Island, he continues to chase his dreams of exploring the world. In the spring of 2008 Ben was a part of the National Geographic sponsored Ellesmere Island Expedition in the High Arctic, Ben and a team of explorers traveled by dogsled to document the effects of global warming. Ben continues to search for new and exciting adventures that can be used to inspire the world and to challenge humanities self centered approach to our place on this planet.

www.benhorton.biz

Specialty: People, Outdoors, Location, Sports, Travel, Adventure, Landscapes, Underwater. Appeared in CA Photography Annual 2003. Other Awards: CA Exhibit, March/April 2002, May - June 2006; CA Exhibit online; Graphis Photo 1996, 2004, 2007; Graphis Photo Gallery (issue 348); Applied Arts Photography and Illustration Annual 2004; AdNews Addy Winners Book 2003; Gold Addy Award 2002, 2005; Silver Addy Award 2002, 2003; APA 2001; IPA (international photo awards) 2005 and 2006; Workbook Inspiration Page 2005; 32nd International Underwater Photo competition,1st place. Philosophy: I'll do anything to get the perfect shot. I love to be pushed in difficult situations and make it happen. I believe every project should be approached differently, at the end of a shoot you should have a new image and not a repetition of previous work.

Excerpt from Outside magazine interview: Italian-born Marchesi had more than his share of Gilligan-esque adventures in the BVIs. Case in point: Seeing their dilapidated charter boat, the photographer muttered to his assistant "I hope it floats." It sank a couple days later with Marchesi and his assistant scrambling to save the gear. "After it went down and we were rescued, the police took me in for interrogation," recalled Marchesi. "I was thrown in a room with a guy who had justbeen arrested. He was thrashing around with a killer look. I tried to disappear. I was in there a long, long time."

http://www.marchesiphoto.com

Climbing Sports Spokesperson
Emergency Medicine Physician
Sponsored Professional Rock Climber
Videographer: 2001 "Try Hard"
Currently working on the video sequel "Try Harder"

Noah Kaufman, MD has travelled and lived extensively and now resides in South Lake Tahoe, CA. Noah has lived, worked and climbed in Japan, teaching English in the countryside. Noah has been climbing and slack lining for 17 years and has competed nationally at the professional level. He has also been an innovator on the slack line, creating tricks that had not been previously done like the center splits. Recently, Noah has founded Try Hard, Ltd. This is a media business that creates action sports videos and pays its participants at higher levels the industry norm. As a passionate outdoorsman, Noah is routinely hunting down new boulders to climb and crags to develop. When he is not travelling the world to premiere climbing areas, Noah works in the emergency rooms in and around South Lake Tahoe. He is a strong health advocate and an anti-smoking educator.

www.tryhardclimbers.com