December 10th marks the annual celebration of Human Right’s Day across the world. Gramicci would like to invite you the join us in celebrating and promoting the right to live, and to live peacefully. The world has a whole needs to stand up to ensure everybody’s right to equality, their right to freedom, and the ability to fight poverty. We hope you feel as passionately as we do, and encourage you to celebrate the day as you see fit.
There is a need to educate people about their rights, and we feel CALL + RESPONSE is truly an amazing venture where everybody can join in and help.

A 5k is no sweat for runners and athletes like me and Natalie, my fellow assistant designer here at Gramicci. But a 5K, in the hot San Diego heat, with the addition of... Is that MUD? Yes, with the addition of lots and lots of mud. Well, now THAT’s a challenge I’m more interested in taking on! A tough course, including fire hoses, and a 500 foot vertical incline, is more our speed...San Diego MudRun.

Look how happy... And unsuspecting we look!

Surfer Kerby Brown is pictured tackling a giant 41 foot wave in a bid to win himself a prestigious award.Kerby took on the monster during a session at a top secret reef, and nearly didn't live to tell the tale.

Moments after these pictures were taken, he suffered a devastating wipeout which nearly killed him.

From one of our stellar ambassadors, Ben Horton.
Expedition Leader - National Geographic Grantee Awarded the National Geographic Society’s first Young Explorer Grant for research he completed on Cocos Island involving shark poachers, and was the photographer on a recently completed 2 month expedition to Ellesmere Island in the Canadian Arctic, Ben is an adventurer who is motivated by conservation and a desire to make a difference for his generation. He has recently been published in National Geographic Magazine, National Geographic Adventure, the New York Times and Outside magazine among many others.

Welcome to the newest version of the Gramicci site and the Never The Norm blog! This blog is intended to be a place where we fellow Gramicci heads will be posting articles, links, and rants about all things Gramicci… or maybe just something that is happening in our world and maybe yours too. Just like 2 friends sharing conversations over a campfire and a few beers, we hope to inspire and share some of our observations and offer thoughts and insights to our friends on the other end of this electronic reality called the internet.