The Story


The Story Behind Gramicci

So there was Mike Graham climbing Yosemite in the 70’s, hangin’ out with some climbing buddies who decided to do the first clean all-Italian ascent of Half Dome. Except they weren’t Italian, so they changed their names turning Graham into Gramicci and the name stuck. Mike used the name Gramicci for his authentic climbing gear and original clothing brand, which really took off in ’82 when Gramicci pioneered the first ever climbing pants and shorts with crotch gussets and built-in nylon belts to allow freedom-of-movement. Millions of Gramicci pants, shorts and tops have been worn on the world’s most legendary rock climbing routes from El Capitan to Wharepapa to Kalymnos.

When people take off their Gramicci’s they usually have a good reason. For well over 30 years, Gramicci customers have found our innovative “freedom-of-movement” designs irresistible. Our philosophy is to always be original, always lead the pack and never ever stop!

What is Gramicci?

Freedom. That’s us in a word. We pioneered the freedom-of-movement trend in outdoor clothing design and we’ve always sought the freedom of going against the grain. The Gramicci line gives you an authentic no-nonsense look that states individuality and a sense of purpose.

We began making clothes for Rock Climbers. And that forced us to meticulously study and explore the kinetics of the human body. The resulting designs gave climbers spherical movability while maintaining an athletic, trim fit.Every garment is scientifically cut and invincibly stitched to enable its wearer to move like a climber – making them the perfect choice for practically any activity.

Go with the Original. With Gramicci, you put on over 30 years of innovation, experience and industry leadership. Many of the most popular features found in outdoor clothing were developed by Gramicci – our patented gusset crotch, built-in nylon belt, underarm hinge, high-low hem and many more. While others are busy catching up, we continue to create original combinations of fabric weights, weaves and color.

Start Somewhere

Gramicci has pioneered innovation in the outdoor industry for well over 30 years. Our innovation and passion does not begin and end with our products. We feel that the world is more than just a place to live; it is somewhere to grow up, start a family, adventure to parts unknown and enjoy the freedom of nature.