The Story

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Yesterday – Today

Gramicci has been the soulful, free spirited, brand of the outdoor industry for over thirty years. In 1982, an accomplished stone master climber designed the iconic G-Climbing Pant and Short. It’s engineered gusset crotch and one hand, easy cinch and release nylon belt/buckle system created what are now the archetypes of design and function for climbing and outdoor activity. But the soul of the brand came from something more. The very first production of G-pants and shorts were un-dyed white – dirtbaggers / rock climbers and surfers alike took these blank canvases home and RIT dyed their G’s in whatever colors that expressed their independent personalities. Pink, purple, neon orange, tie dyed, splattered; this act gave birth to what has become an ongoing underground cult following of hundreds of thousands of Gramicci Heads all over the world. More than just a product, Gramicci represents an expression of personal independence and individuality.

Deeply committed to greener manufacturing, Gramicci continues to research and adopt new standards of manufacturing that reduce its impact on the environment. Its organic products have received certification from GOTS (Global Organic Textile Standard), OE Blended (Organic Exchange for blended fabrics) and OE 100 (Organic Exchange for all organic fabrics). As an ongoing environmental and social initiative, in 2007 Gramicci introduced Start Somewhere™. Found on Gramicci.com, Start Somewhere™ is an Internet portal where people can go and learn, and perhaps connect with a change making person or organization dedicated to doing either environmental or social good.

LIVE FREE, LOVE NATURE, NEVER THE NORM.